Platinum is naturally white – it comes out of the ground white. No plating is necessary. Platinum doesn't change colors – it develops a patina with wear, which can be buffed back to it's original shine if desired.


Platinum requires the least amount of lifetime maintenance due to its durability and purity. Platinum can be cleaned at home with a jewelry cleaning solution, but should be taken to a jeweler yearly for polishing and to check stones.


Platinum retains its weight even after polishing. It will weigh the same 50 years from now as it does today, making it heirloom quality.


Platinum's great strength provides maximum security for a diamond. Whatever the shank quality, choose a platinum head.


Platinum is nickel-free and hypoallergenic.


Platinum enhances the natural luminosity of gemstones by not contaminating their color with metal color.

The scratch factor — All precious metals scratch. However, one of the unique qualities of platinum is that when scratched, the metal is merely displaced, never lost.

Platinum is so rare that all of the platinum ever mined could fit into the average Canadian living room.

Platinum is one of the densest elements at 12.4 ounces per cubic inch, a little more than 21 times the density of water or six times the density of a diamond.

Virtually all famous gemstones from the Star of Africa to the Hope Diamond are protected by platinum settings.


Come in today and speak to Shahraz about creating your unique ring in Platinum.  You will be surprised at how affordable Platinum can be.